Lecture
Winning in a fragmenting automotive world - Turning geopolitical complexity into competitiveness through multi-site manufacturing, multi-sourcing, and regional go-to-market strategies.
- at -
- ICM Saal 5
- Language: English
- Type: Lecture
Lecture description
The automotive industry is changing at an unprecedented pace, driven by technological and geopolitical shifts: AI and physical AI are embedding intelligence into vehicles, machines, and infrastructure – making energy efficiency a defining requirement for the next era. At the same time, emerging trade zones are imposing diverging requirements for products, localization, and supply resilience, elevating semiconductors from critical components to strategic assets for national security. For the automotive industry, resilience can therefore no longer be treated as a contingency plan.It must become a source of lasting competitive advantage.