Press events

All relevant events for your press work during electronica at a glance: Use our event calendar to optimally plan your visit and not to miss any press event of our exhibitors.

Six people dressed in formal attire are holding a press conference in front of a large, interested audience at the EXPO REAL trade fair.

electronica Opening Dialog

To mark the start of electronica on November 10, 2026, high-profile industry representatives – including CEOs from the major electronica segments – will discuss trends and challenges facing the global electronics industry. The opening address will be given by Dr Reinhard Pfeiffer, CEO of Messe München.

Date: November 10, 09:30 to 10:30

Location: electronica Forum, A5.260

Moderator: Astrid Frohloff

Visitors are welcome to attend the Opening Dialog without pre-registering.

For journalists: We provide reserved seating and a light breakfast for members of the press, who will also have the opportunity to ask the panellists questions afterwards. If you would like to use this service, we ask you to register for the event in advance at marcom-events@messe-muenchen.de.

Panel participants:

Daniel Hager served as Chief Executive Officer of the Hager Group from 2008 to 2023 and is now Chairman of its Supervisory Board. The independent family-owned company, with 13,000 employees worldwide and revenue of three billion euros, is one of the market’s leading providers of electrical engineering solutions for residential, industrial and commercial buildings. Its core business is electrical distribution, complemented by solutions for cable management, building security and intelligent building management.

Daniel Hager holds senior positions in electrical engineering industry associations in France and Germany. Among other roles, he is a member of the Executive Board of the German Electrical and Digital Industry Association (ZVEI) and was elected President of ZVEI in May 2026. He also holds positions within the French Federation of Electrical, Electronic and Communication Industries (FIEEC).

He also serves as Chairman of the Franco-German Chamber of Commerce and Industry. In his home state of Saarland, he is active as a Saarland Ambassador, Chairman of the Supervisory Board of 1. FC Saarbrücken, and Chairman of the Board of Trustees of the Peter and Luise Hager Foundation. In 2022, EY named him “Entrepreneur of the Year.”

Daniel Hager began his career with a focus on electrical engineering and renewable energy. After working at Eaton Electrical and wind farm developer Plambeck Neue Energien AG, he joined the family-owned Hager Group in 2003.

He studied at Solvay Business School in Brussels, Paris Nanterre University, and the international business school EAP/ESCP Europe, earning a degree in business administration and a master’s degree in international management.

  • Born: 11 September 1974
  • 1994-1995: Basic military service, special training as a radio operator
  • 1995-1998: Apprenticeship as an industrial electronics technician, specialising in equipment technology
  • 1998-2005: Studied industrial engineering, specialising in Electrical Engineering, in Braunschweig, and Economics and Business Administration in Cologne
  • 2005: Graduation in Business Administration (M.Sc.)
  • 2005-2008: Managing Director Asia, HARTING (HK) Ltd., Hong Kong
  • 2008-2015: Board Member of Connectivity & Networks, HARTING Technology Group
  • since 2015: Chairman of the Board, HARTING Technology Group

Markus Aschenbrenner has been a member of the Managing Board of Zollner Elektronik AG since January 2019. Between 2014 and 2018, he served as Vice President of Operations at another company.

Aschenbrenner began his career at Zollner in 1992 as Head of Business Development Electronics. From 1999 to 2014, he served as Director of Business Development Electronics.

He studied electrical engineering with a focus on power engineering at OTH Regensburg from 1987 to 1991, graduating with a Diploma.

His career combines extensive experience in business development and operations with many years at Zollner. This background shapes his perspective on the company’s continued development.

Markus Aschenbrenner looks forward to Zollner’s future with optimism: “As Zollner continues to grow, our strength lies in our people and our ability to evolve with our customers. Together, we build on our experience to turn new challenges into lasting progress.”

Achyut Shah joined onsemi in April 2026 as the group president for the Power Solutions Group. Achyut brings more than 25 years of executive leadership and technology experience, with a proven track record of delivering sustained growth and innovation across enterprise data centers, communications, automotive and consumer markets. Most recently, he served as Senior Vice President and General Manager at Marvell Technology, where he led multi billion dollar business units spanning processors, connectivity, storage and automotive technologies.

Prior to Marvell, Achyut spent more than two decades at Maxim Integrated, holding a range of leadership roles across analog and mixed signal technologies and end markets. He ultimately led the Data Center and Communications businesses, with responsibility for driving advances in power and optical communication solutions. Throughout his career, Achyut has built and scaled global organizations, driven profitable growth and developed differentiated power, analog, mixed signal and system level solutions in close collaboration with leading OEMs and hyperscaler customers.

Achyut brings deep expertise in power technologies, including high efficiency, high density solutions for data centers and communications infrastructure, as well as advanced automotive and battery management systems. His leadership experience includes successfully integrating acquisitions, aligning R&D investment with customer roadmaps and building high performing teams capable of delivering complex technologies at scale. Achyut’s combination of technical depth, strategic vision and customer focus supports onsemi’s continued execution and growth in power and intelligent system solutions.

Shah holds a Bachelor of Science in Electrical Engineering from Michigan Technological University and a Master of Business Administration from Santa Clara University.

Exhibitor events

As a press representative, you have the opportunity to attend press events at numerous exhibitors at electronica and find out about the latest industry trends.

In various formats, these events will take place at your own booth or in a conference room above the exhibition halls. Exhibitors have the opportunity to enter their press events in the press calendar free of charge and to make planning the visit to the fair easier in advance. If you have any questions, please write us at marcom-events@messe-muenchen.de .

Annual Press Conference of Infineon Technologies AG, 10-11-26, 08:00

Infineon will hold its 2026 Annual Press Conference for the first time at its electronica booth and warmly invites journalists to attend in person. During the press conference, the Management Board will provide updates on the company’s business performance, outlook, and emerging industry trends.

Journalists attending on site will have the exclusive opportunity to visit the Infineon exhibition booth and preview the latest products and application showcases before the official opening of the trade fair.

Following the press conference, the Division Presidents will be available from approximately 9:15 a.m. for an exchange. Peter Schiefer (Automotive), Adam White (Power Systems), and Stephan Zizala (Edge Systems) will be pleased to share insights into the innovations from their respective divisions and answer questions.

Please register here

Farnell’s PR Breakfast, 10-11-26, 10:00-11:00

Join Farnell’s PR Breakfast for an informal discussion on the trends shaping the electronics industry, from AI and electrification to power efficiency, intelligent infrastructure, and automation. The session will feature Rebeca Obregon, President of Farnell, and Farnell’s senior leadership team. Breakfast refreshments will be provided.

Date: Tuesday 10 November 2026, 10:00 – 11:00
Location: Farnell area, Avnet City, Hall B5, Stand 103, Messe München
RSVP: Nosheen Haque, Head of EMEA Communications, Farnell

Wolfspeed Media Roundtable, 10-11-26, 14:00-15:00

Date: 10 November 2026
Time: 14:00 - 15:00
Location: Hall A3, Room 312

Further information on electronica

Find out about the conference program, interesting exhibitors and highlights of electronica.

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