From Technology-Defined to Scenario-Defined: Rethinking Automotive User Experience with AI - Insights from China’s Rapid AI Deployment in Mobility

AI is fundamentally reshaping the automotive industry. As vehicles evolve from function-oriented products into intelligent, continuously evolving platforms, AI is changing not only the user experience, but also the way vehicles are designed, developed, validated, and improved throughout their lifecycle. China provides a particularly compelling view of this transformation. AI applications are moving rapidly from experimentation to large-scale deployment, while AI-driven experiences are becoming an increasingly important source of differentiation.