Exhibitor Enabling—Our program for successful trade fair participation

Description

The webinar "Trade fair for newcomer" focuses the attention of trade fair decision-makers in companies on the specific aspects of trade fair participation that are relevant to success. The focus is on maximizing the success of the first trade fair participations.

The webinar provides practice-oriented trade fair knowledge, points out pitfalls for trade fair newbies and offers valuable insights into the approach for successful trade fair participations, making it easy for participants to create an individual strategy for their company's first trade fair participations after the webinar.

Target groups

All companies that are participating in a trade fair for the first time or whose trade fair activities have already taken place a while ago.

The webinar is aimed at people in the company who are responsible for organizing trade fair participation.

Contents

• Opportunities & risks of trade fair participation
• The success drivers of trade fair participation
• Planning trade fair budgets correctly
• Timeline for trade fair participation
• Guidance for the first trade fair appearance

Time

May 19, 2026

10:00 German language
11:00 English language

Description

The webinar "Trade fair trends" examines current developments in trade fairs as a marketing tool.

It will show what added value trade fair participation can offer in the future, how the formats of trade fairs as a marketing instrument will change overall and what implications these developments have for exhibitors' trade fair projects.

Target groups

Exhibiting companies interested in the development of trade fairs as a marketing instrument.

The webinar is aimed at people who want to recognize changes in trade fairs in order to optimize their own trade fair participation.

Contents

• Rethinking trade fairs
• Content creation
• Trade fairs & digital touchpoints
• Sustainability
• Visitor Experience
• War for talents
• Measuring trade fair success

Time

May 20, 2026

10:00 German language
11:00 English language

Description

The webinar "Smart Exhibiting" offers insights into how the success of trade fair participations can be maximized with the given resources. It shows which measures increase the impact of trade fair appearances and how the ROI can be increased.

The focus will be on activating the trade fair strategy, the impact of the trade fair stand and the trade fair team as drivers of success.

Target groups

Exhibiting companies looking for approaches to maximize the impact of trade fair participation with the given resources.

The webinar is aimed at people who are concerned with the performance of trade fair participations.

Contents

• Tight budgets as a driver of success
• From the strategy to the exhibition stand
• Maximizing the impact of the trade fair appearance
• Small stand, big impact
• Success factor trade fair team

Time

June 9, 2026

10:00 German language
11:00 English language

Description

The webinar "Sustainable trade fair participation" focuses on one of the central challenges in the trade fair sector: The reduction of the carbon footprint.

Participants will be shown in detail which levers can be used to reduce climate-damaging emissions from trade fair participation and how these approaches affect the specific trade fair project. The practice-oriented presentation offers exhibitors insights into the step-by-step approach and project-related implementation of more sustainability in trade fair participations.

Target groups

All companies that care about sustainable trade fair participation.

The webinar is aimed at people who deal with the minimization of the carbon footprint in the company.

Contents

• Dimensions of sustainability
• How to get started towards more sustainability
• Sustainability & costs
• Choosing the right service provider
• Sustainability & communication

Time

June 10, 2026

10:00 German language
11:00 English language