Lecture
State of Marketing to Engineers 2026: How Engineers Research, Learn and Buy
- at -
- Hall B4B4.251
- Language: English
- Type: Lecture
Lecture description
Wendy Covey shares key findings from the 2026 State of Marketing to Engineers research by TREW Marketing and GlobalSpec, in collaboration with Elektor, exploring how engineers find information, use AI, consume technical content, and make purchasing decisions.
