Vortrag
State of Marketing to Engineers 2026: How Engineers Research, Learn and Buy
- von -
- Halle B4B4.251
- Sprache: Englisch
- Vortragstyp: Vortrag
Vortragsbeschreibung
Wendy Covey shares key findings from the 2026 State of Marketing to Engineers research by TREW Marketing and GlobalSpec, in collaboration with Elektor, exploring how engineers find information, use AI, consume technical content, and make purchasing decisions.
